Website Redesign — Rebuild an Outdated Site From $650, Without Losing Your Rankings
A site that's slow, unreadable on a phone, or running on software nobody's patched in years doesn't need to be abandoned and rebuilt from zero — it needs a redesign. DesertCRM redesigns existing small business websites starting at $650, one-time, migrating your content and pages with a 301 redirect map so the rankings you've already earned carry over, then runs the new site on the same $149/month care plan as every build.
Short answer: a redesign starts at $650, one-time — the same floor as a new build. Your existing content and pages are migrated, a 301 redirect map protects your search rankings, and most redesigns are live in 2-3 weeks. After launch, it runs on the same care plan as any DesertCRM site, from $149/month.
Six signs a redesign, not a patch, is the right call
None of these are fatal on their own. Together, they're usually the point where a redesign pays for itself faster than another year of workarounds.
Not mobile-friendly
Text too small to read, buttons too close to tap, layout that breaks on a phone — while most of your customers are finding you on one.
Slow to load
Every extra second before your site loads costs you visitors who never wait to see what you do — and search engines notice the same thing.
No one left who can update it
You can't change a price or a photo yourself, and the freelancer who built it is gone, unreachable, or moved on to other clients.
Out of date or compromised software
An old WordPress install or unpatched plugins are one of the most common ways a small business site gets quietly hacked or blacklisted.
Looks dated next to competitors
When a prospect compares you to three competitors before ever calling, an outdated site quietly costs you the comparison before you know it happened.
No leads, no click-to-call
A site that exists but doesn't generate calls or form submissions isn't doing the one job a small business website actually has.
Three ways to fix an existing site
Not every outdated site needs to be rebuilt from scratch. Here's how to tell which of the three fits, and what each one costs.
Keep the site exactly as it is. We take over hosting, SSL, backups, and security, and fix what's actually broken.
- Your existing site stays as-is
- We take over hosting, SSL, backups, security
- An audit finds and fixes what's broken
- Works on any platform, including WordPress
A new, custom-designed site built to replace what you have — content migrated, rankings protected.
- New custom, mobile-first design
- Existing content and pages migrated
- 301 redirect map so rankings carry over
- Forms wired to your inbox and CRM
- On-page SEO preserved and improved
- Launch with no downtime, then the care plan
Everything in a redesign, plus real growth — more pages, more local reach, more tools for visitors.
- Everything in the redesign
- Additional pages, scoped to your business
- City-by-service local-SEO landing pages
- Booking, quote tools, or an AI chatbot
- Fixed price confirmed before work starts
What's included in a redesign, starting at $650
The same scope every DesertCRM build gets, applied to the site you already have instead of a blank page.
- New custom, mobile-first design — not a stock theme with your logo swapped in
- Your existing content and pages migrated, not rewritten from scratch
- A 301 redirect map from every old URL to its new one, so rankings carry over
- Lead and contact forms wired to your inbox — and your CRM, if you run one
- On-page SEO preserved and improved: titles, meta descriptions, structured data
- Analytics configured from launch day
- Launch with no downtime — the new site goes live, the old one doesn't sit broken
- Then the same $149/month care plan as every DesertCRM build
How a redesign actually runs, kickoff to launch
Five stages, most finished inside 2-3 weeks. Need it faster? Pool, HVAC, and plumbing businesses can see our 24-hour website option.
Audit
We review your current site — what's working, what's not, every page and URL worth keeping — before anything gets designed.
Design
A new custom, mobile-first design gets built around your business and your existing content — not a template with your logo dropped in.
Migrate + redirect map
Content and pages move to the new site, and every old URL gets mapped to its new address with a 301 redirect, so nothing you've ranked for goes to a dead page.
Review
You see the new site before it's live, and we make the rounds of changes that come out of that review before launch, not after.
Launch + care plan from $149/month
The new site goes live with no downtime, redirects active from minute one, and hosting, backups, security, and edits running in the background from here on.
Redesign vs. refresh — an honest note
Not every outdated-feeling site needs a full redesign. If the bones of what you have are actually fine — decent design, reasonable structure, just neglected — we'll say so during the audit and put it straight onto the care plan instead of selling you a redesign you don't need. A redesign is for sites that are actively working against you: unreadable on mobile, slow, insecure, or holding back the business.
Not a mockup — a live client redesign
Pure Mission Pools is a Phoenix-metro pool service company rebuilt from the ground up as a lead-generating site — the same custom design, content migration, and local-SEO approach behind every DesertCRM redesign, running on the same care plan from $149/month.
Redesign questions, answered straight
Ready to redesign, not restart?
Send us your current site and we'll audit it honestly — whether that's a $650 redesign, a care plan takeover, or a bigger rebuild, before you commit to anything.
Tell us what's broken.
Our team reads this — not a form queue. Describe the problem in a sentence and we'll tell you what it usually is.